Media Exposure and Awareness Creation: Examination of a Vernacular Radio Health Programme on Type 2 Diabetes
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Publication Date
2023-04-30Author
Misiani, Daniel Otieno
Nyambug, Charles
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Show full item recordAbstract/ Overview
Communication research has established a cause-effect relationship between amount of media exposure and audience
awareness about issues in the society. Against this, different media programmes have been rolled out in an effort to help
in combatting the scourge of non-communicable diseases. Among them is in Ramogi FM, a local radio station that
broadcast „Miya Ngima programme which seeks to inform and educate its listeners on type 2 diabetes prevention among
other diseases. Despite the existence of this programme, the disease prevalence seems to be on the rise coupled with low
awareness levels within the area of study. This study, therefore, purposed to examine the efficacy Miya Ngima radio
programme on awareness creation about type 2 diabetes prevention. McCombs and Shaw‟s (1972) Agenda-Setting
Theory was used in the study. The study adopted descriptive and correlational research designs. Systematic random
sampling was used to get 400 programme listeners. Purposive sampling was used to select 2 Miya Ngima programmes on
type 2 diabetes and 1 Miya Ngima programme host. In collecting data from listeners and the programme host,
questionnaires and structured interviews were used respectively. Coding sheets were used to obtain data from Miya
Ngima programmes. The findings revealed that amount of audience exposure to Miya Ngima programme resulted in
increased audience awareness about type 2 diabetes